How to optimise resources and influence your content budget

Just published (June 15, 2018)

Abstract

In larger organisations, one of the most significant budget items for an information centre is external content. This is a largely misunderstood cost as many perceive digital content to be cheaper than print. In this article Barbara Reissland takes a look at how to prove the ROI and value of externally published content as a resource, through elements such as usage statistics and other metrics.

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